2014-02-02

Planet Fitness




After launching an aggressive marketing campaign, a Planet Fitness gym opened in my city. Planet Fitness is a 24-hour fitness club with hundreds of locations throughout the United States. This franchise offers a modern place to work out without the hostile environment of other gyms; whatever that means.

During January, more than one thousand of locals enrolled in the new gym, including men sporting beer bellies, middle-aged housewives, and unathletic twentysomethings. None of them look like they have lifted a five-pound dumbbell in their lives. How many will survive February?

I visited my city’s Planet Fitness during its opening week. The floors and bathrooms were immaculately clean, and the working out area was full of state-of-the-art weight machines and dozens of treadmills. However, I decided not to subscribe. During January, they had a tempting introductory offer of $0 enrollment fee and $10 per month, but you must sign a 12-month contract and consent to automatic bank payments. These contracts scare me.

When I decide to enroll in a gym, I will stick to an old-school gym. Nothing can replace the atmosphere of an old gym with its rusty machines, loud grunts, and hardcore fitness users.

2 comments:

  1. After launching an aggressive marketing campaign, a Planet Fitness gym opened in my city. Planet Fitness is a 24-hour fitness club with hundreds of locations throughout the United States. This franchise offers a modern place to work out without the hostile environment of other gyms;* whatever that means.

    During January, more than one thousand [] locals enrolled in the new gym, including men sporting beer bellies, middle-aged housewives, and unathletic twentysomethings. None of them look like they have lifted a five-pound dumbbell in their lives. How many will survive February?

    I visited my city’s Planet Fitness during its opening week. The floors and bathrooms were immaculately clean, and the working out area was full of state-of-the-art weight machines and dozens of treadmills. However, I decided not to subscribe**. During January, they had a tempting introductory offer of $0 enrollment fee and $10 per month, but you must (better: would have to) sign a 12-month contract and consent to automatic bank payments. These contracts scare me.

    When I decide to enroll in a gym, I will stick to an old-school gym. Nothing can replace the atmosphere of an old gym with its rusty machines, loud grunts, and hardcore fitness users.


    *I wouldn't use a ; here. I would use either a — or a ().

    **"sign up" or "join" would sound more natural here.

    Great vocabulary, especially: locals, beer bellies, twentysomethings, immaculately, old-school, hardcore.

    ReplyDelete
  2. Excelentes recomendaciones Matt. Muchas gracias como siempre.

    ReplyDelete

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